Thanks to strong ratings for its coverage of the Vancouver Olympics, NBC is no longer the fourth-place network . . . they've risen all the way up to No. 3!
According to "The Hollywood Reporter," the Peacock has been averaging 26 million viewers per night during the Vancouver games.
They should enjoy it while it lasts. Next week NBC reverts back to regular programming (which will include Jay Leno reclaiming "The Tonight Show"), and they'll be back at the bottom in no time.
Check out my podcast with Patrick Maliha with more thoughts on NBC's coverage of the Games >>
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