DVD Giveaway - Relive the Special Moments of the Vancouver 2010 Winter Olympics

It was an event of unequaled magnitude in Canada’s history of sport.

With an entire nation still beaming with pride over our accomplishments during the 2010 Winter Olympics, demand to relive those golden moments in time has never been higher.

Adam Ashton, Vice President of Marketing for Canada’s Olympic Broadcast Media Consortium, tells me that while audience expectations may be somewhat unknown going in, it was a certainty that viewership would at least rival Canada’s previous Olympic telecasts.

“Calgary 1988 was the most-watched Olympic Games in Canada, so we knew that another domestic Games twenty-two years later would draw very significant audiences,” he says.

“Additionally, Canadian athletes were having tremendous success on the World Cup circuit and at the World Championships heading into Vancouver 2010, so by promoting their wins and sharing their stories, we knew that we would be able to further captivate the nation.”

But as the broadcast audience results would soon indicate, Canadians were watching in record numbers.

“It is difficult to predict just how well we could do, but we hit major milestones and set numerous records, including delivering the Top 5 most-watched events in Canadian television history,” he tells me. “It was the perfect storm, with all things coming together in a storybook finish. The 14 gold medals – most ever by a country at a Winter Games – culminating with the ‘Golden Goal’ in overtime on the final Sunday - when the nation basically came to a standstill as history unfolded.”

Simply put, the viewership numbers were staggering.

“Men’s hockey and the Opening and Closing Ceremonies delivered the biggest audiences, with the men’s hockey gold medal game delivering an average of 16.6 million viewers – by far the largest television audience ever in Canada. In fact, the Top 5 most-watched programs in Canada television history were from Vancouver 2010. A staggering 99% of the Canadian population (33,148,000 Canadians) experienced the 2010 Winter Games through one of our media platforms (television, online, in print or on radio). Overall, Canadians consumed 1.25 billion hours of Vancouver 2010 coverage on television alone, with the average viewer watching 38 hours of programming throughout the Games.”

Given those numbers, it’s no surprise that we Canadians are clamoring for the Collector’s Edition 2010 Olympic Winter Games DVD Box set to relive the glory.

“The DVD has been a monumental success,” he says. “We promoted it during the Games as moments were happening and emotions reached their peak, which contributed to terrific pre-orders. Everyone wants to own that piece of history and relive the moments. It’s a legacy piece that preserves some of our proudest moments, which will be etched in Canadian minds in perpetuity.”

0 Comment in